CONNECTING WITH PERSONALITY
The tone of voice was of utmost importance to get right for this identity; opening up the opportunity to stand out, demonstrating Angela’s proven experience and an identity that’s completely different in the category.
All aspects of the identity needed to capture the Fertility Nutritionist’s optimistic, grounded, generous and tenacious tone-of-voice; this is something that Kinship was confident we could do – with our care, knowledge and understanding of this wellbeing category.
A BOLD IDENTITY WITH A STANDOUT PERSONALITY
Confidently embracing the obvious symbols of fertility, the sperm and egg, it was Angela’s initials, AH and the genius idea of ‘ah’ moment, which was key in creating an identity that delivered meaning but also an engaging play on words. This was further supported, by the optimistic colour palette and use of tongue ‘n’ cheek imagery to rejuvenate a very stuffy category, increase standout and support future business growth.
