Be an Explorer

Karl Fazer has fantastic brand awareness and a loving place in Finnish hearts. By using a thorough process to gain an insight into the target consumer, we were able to identify the importance of a true brand story. This enabled us to recruit a younger target consumer and excite the category with an iconic brand.

Karl Fazer Travel appealed to a younger consumer by creating a new sub-brand based on the true exploration stories of Karl Fazer’s younger years. This combines an engaging and disruptive design, taste sensations and a differentiated chocolate mould.

  • 3D Mould Design
  • Brand Creation
  • Brand Identity
  • Brand Strategy
  • Illustration
  • Packaging Design
  • Photography
  • Production Artwork
  • Proofing
  • Tone of Voice

Brilliant design process, we were taken on a real journey from initial insights to final production. Karl Fazer Travel launch was a great success and increased the sales of the whole chocolate category.

Noora Hiltula - Senior Design Manager, Fazer Confectionery