Naked Success

Reinvented as a stand-alone global brand with an award-winning liquid, Naked Grouse is a spirited brand leading the way in defining the new blended malt scotch category. We positioned the brand using core values validated by research and a ‘live naked’ ethos to celebrate whisky at its most uncomplicated.

We created a brand world and a liberating communication campaign, that is straight-talking and celebrates original craft, in order to be distinctive and stand out from the crowd. Already with global success meeting growth targets, this is a brand that will continue to innovate and grow, appealing to the older millennial consumer.

  • Brand Guidelines
  • Brand Strategy
  • Brand World
  • Implementation
  • Photography
  • Production Artwork
  • Proofing

Working with Kinship is an enjoyable & refreshing experience. They are a design agency who will go the extra mile to get under the skin of your brand. Not only will they push and challenge your ambitions but they will work with you in partnership, always feeling like extended members of the team. They have an inspiring approach to branding and their meticulous planning and communication makes our job so much easier. The Naked Grouse relaunch has resulted in 21% brand growth and industry recognition with 7 prestigious whisky award wins within the first year.

Elaine Miller –
Global Marketing Manager, Naked Grouse