Looking to grow consumer brand connection?

If your brand is facing challenges, needs growth, or falls short creatively, let’s chat. We’ll uncover what’s holding your brand back and explore untapped potential.

We’ll craft a tailored approach to resonate with consumers and ensure it stands out. Don’t let challenges hold you back—let’s tackle them head-on and pave the way for your brand’s success.

We blend our genuine passion for branding and packaging with insight and intuition to create brands that deeply connect with consumers. The stronger the connection, the greater the value for everyone involved.

We’re not like other agencies. Here’s why:

We’re dedicated to brands that dare to stand out, specialising in those with a challenger mindset. Why? Because in today’s cutthroat landscape, embracing creative effectiveness and pushing boundaries isn’t just good—it’s essential. Challengers drive change, pivot quickly, and forge authentic connections with consumers.

If you’re eager to disrupt and make your mark, let’s unlock your inner challenger. Ready to get started?

Want to tap into our creativity?

Think of us as an integrated team of experts, each bringing unique flair. From crafting captivating designs and bold strategies to diving deep into consumer psychology and insights, we’ve got it covered. We look at things differently, stretch our clients’ thinking, and most importantly, we listen.

Our brand creation services:

Strategic positioning

Impactful thinking and visual planning born from consumer understanding, business need and creative insight

Brand visual identity

Crafted storytelling and iconic assets with meaning from ideation to reality

Packaging & 3D Design

Engaging realisation of outstanding graphics with 3D form to stand out on shelf

Interested in our way of working?

Our ‘Campfire Mentality’ fosters deeply collaborative relationships, sharing insights and creativity in a straightforward, joined up way. This approach ensures we deliver on your objectives—quickly, decisively, and effectively.

We’ve got your back: the reliable brand-building partner you need right now.

 

Intrigued by our talent?

We have the perfect team for every brand challenge. Imaginative and spirited, strategic and analytical—each bringing a unique perspective to drive success. Allow us to introduce you to some of our key people.

 

Sharon Kitsell

CREATIVE DIRECTOR & FOUNDER

A creative leader who thrives on unravelling brand challenges from the inside out. Mixing bold design with savvy strategy to craft brands that are not only eye-catching but also a joy to explore. Sharon’s strength? Never settling for average— always in pursuit of that ‘aha!’ moment where iconic creativity shines, strategy clicks, and brand personality comes to life.

Scott Hendry

SENIOR CLIENT & COMMERCIAL DIRECTOR

Ambitious and commercially driven with a keen eye for spotting and seizing commercial opportunities. It’s this passion that drives brand and agency growth through managing projects, so you don’t have too. Scott’s secret? A knack for delivering standout strategic and creative solutions that make a lasting positive impact.

Nick Tobias

CREATIVE DIRECTOR & FOUNDER

A creative dynamo with expertise for capturing the extraordinary. Leading with a bold strategic and creative vision, that turns wild ideas into design triumphs. Nick’s trick? A cheeky blend of artistic flair and strategic precision that transforms brand values into stunning craftsmanship—whether it’s bespoke packaging or iconic identities. Prepare for lasting impressions that captivate and conversions that stick!

Faye Duncan

BRAND DEVELOPMENT DIRECTOR

Your brand’s supercharged ally — the go-to champion who puts brand knowledge and teamwork at the heart of our game plan. Obsessed with hunting down the next big thing and equipped with global know-how, it’s all about turning brand challenges into epic victories. Faye’s superpower? Diving deep into your brand challenges and seamlessly connecting you with our top experts to turn your vision into epic wins.

Our carbon reduction commitment

We are proud to share that we are now working closely with Positive Planet to understand and reduce our carbon emissions. As a business, Kinship Creative has the goal of being one of the most sustainable businesses in our industry. We firmly believe it is possible to meet the needs of the business without compromising on our environmental impact.

Since 2022 we have been working hard behind the scenes to reduce our carbon footprint. We have a carbon reduction plan in place, and we are committed to achieving Net Zero emissions by 2035.