Bitesized brilliance

Sizzling ideas for a Stellar Summer! July is heating up, making it the perfect time to refine your brand plans and craft winning strategies. This month, we’re exploring the hottest trends, innovative packaging designs, and game-changing strategies that are transforming the branding world. Here’s a sneak peek at the buzz-worthy news that’s caught our attention lately.

This month, we’re talking about:

  • The future drinks trends
  • Heinz limited edition ‘Every Sauce’
  • Elevating the Role of Creativity for Brands
  • The confusion of category colour coding
  • Elevating Your Brand with Nature-Inspired Design

 

IMBIBE LIVE, LONDON 2024

The Future Drinks Trends

Recently, the team attended Imbibe Live 2024 in London. Billed as the event that brings the entire drinks community together, it was a fantastic opportunity to catch up on the latest trends and experience new products and brands. The masterclass program was a brilliant source of inspiration, showcasing a vibrant mix of established and challenger brands.

A standout category was the abundance of Mezcal & Tequila.The new Campo de Agave theatre was dedicated to all thing’s agave spirits, offering an in-depth exploration of their traditional Mexican history and how these spirits have changed drinking habits in the UK.

Notably, there were numerous juice and soft drink brands at what has historically been a very boozy event. This shift aligns with the changing habits of consumer consumption, marked by the rise of moderation drinking. Whether consumers are zebra striping or book-ending their drinking habits, the socialising landscape has also shifted towards more experiential or at-home. This trend highlights the growing importance of offering a diverse range of beverages to cater to evolving preferences.

 

CREATE A BUZZ THROUGH PACK

Limited edition ‘Every Sauce’ for Mega Fans!

Do you love mixing ketchup with mayo or adding a dash of sweet chili? Inspired by research showing nearly a quarter of Brits (and 44% of 18-34-year-olds) are ‘obsauced’ with condiments, this new creation from Heinz is exclusively for mega fans. Heinz has created a limited edition ‘Every Sauce’ – a blend of 14 unique Heinz flavours, packaged in a limited-edition bottle and secondary pack. Heinz is no stranger to flavour experiments, and this has been a great way to create a talking point with consumers- only available for 100 winners of a quiz.

Limited editions aren’t just for novelty. Discover how seasonal opportunities, anniversaries, and gifting occasions can boost your brand. Get in touch to craft your perfect limited-edition packaging strategy today!

 

THE CREATIVE EFFECTIVENESS RENAISSANCE

Elevating the Role of Creativity for Brands

In today’s dynamic marketing landscape, creative effectiveness is more crucial than ever. Recent data from MarketingWeek reveals that 86.3% of marketers are measuring creative effectiveness in 2024, a massive increase from 57.3% in 2023. This shift signifies that creativity is no longer secondary to media effectiveness; it’s at the forefront. The rise in measuring creative effectiveness marks a new era in branding. By prioritising creativity, leveraging advanced testing tools, and collaborating with agencies, brands can craft compelling, resonant designs that drive long-term success. Embrace the creative renaissance and lead the way in inspiring and engaging consumers. Read more here

Do you need Team Kinship in your corner?

 

BRAND IDENTITY CHALLENGE

The confusion of category colour coding

The Highland Spring team is sampling their new trio of flavoured water drinks. Despite clear branding, consumers are confusing it with Volvic due to a similar flavour colour palette.

This situation underscores how easily consumers can get confused when brands adhere too closely to expected norms and category codes. Such confusion can dilute brand identity and hinder the success of new product launches. Therefore, when introducing new products into an established market, it’s crucial to break these codes to stand out and make a memorable impact.

Now is the time to be bold and innovative. Reviewing and refining brand assets not only strengthens the brand’s current position but also ensures its resilience and relevance in the future. Taking these steps can significantly enhance brand recognition and loyalty, ultimately driving long-term success.

 

WHISKY & WILDERNESS

Elevating Your Brand with Nature-Inspired Design

Are you leveraging the power of nature to elevate your whisky brand? In “Whisky & Wilderness: Elevating Your Brand with Nature-Inspired Design,” we reveal the secret to creating a profound emotional connection with your audience through nature-inspired storytelling. Learn from industry leaders like Glenmorangie, The Macallan, and The Dalmore, who are redefining whisky branding with immersive natural elements. Explore how embracing bold visuals, unique locations, and sensory experiences can set your brand apart and resonate with modern consumers. Dive in and discover how to make your brand stand out in the competitive world of whisky. Read more here

As July’s long, sunny days are the perfect backdrop to tackle brand challenges and ignite that brilliant idea you’ve been nurturing. We’re here to offer the creative guidance and innovative solutions your brand needs. We’re passionate about shaping brand success through our creativity and your vision.

Think of us as your creative trusty partner, infusing every phase of your brand journey with clarity, joy, and creative brilliance. Whether you’re refreshing your packaging or ready to create a dynamic new identity, we’re ready to bring your brand’s vision to life.

This summer let’s elevate your brand together. As your ultimate brand-building partner, we’re committed to making your brand sizzle and ensuring your brand shines brighter than ever. Let’s make July the month your brand stands out and thrives!

Warm regards,

Faye