To coincide with an improved recipe and updated format, Brasseriets needed to refresh their positioning and develop their brand story. Kinship was chosen to reposition the brand and break down the perception consumers have of the ready-made cooking sauce category.
The brand name and sauce recipes proved to be rich territory, because when you think of a brasserie, a rich abundance of different tastes and delicious flavours spring to mind. To reflect their proud and quality taste credentials we created a stronger brand mark, supported by sophisticated design detailing, to communicate trusted and professional positioning, while maintaining a premium ‘deli-style’ aesthetic to the range.
Anne Kjølby -
Marketing Co-ordinator, Stryhns AS