CLOSING THE GAP BETWEEN MAINSTREAM & HIGH-END BRANDS
With an increasing cat food category, the challenge was to create a brand that was positioned strategically to bridge the gap between main stream and higher end brands in terms of quality, taste, design and price point.
AN EMOTIVE BRAND STORY FOR DISCERNING CONSUMERS
As pet food consumers become ever more discerning about the cat food brands they purchase, it was important to create a brand with a big impact brand story routed in fine natural ingredients that consumers could relate to. This was achieved with understanding the right balance of creative idea, clear navigation and brand communication to entice consumers away from the main stream competitor brands.
CREATING A DISTINCTIVE BRAND
To ensure engagement with the consumers, we opted for a distinctive illustration style, combining brand storytelling with a natural photography style to balance character and drive quality and taste. This connects with the consumers in an enchanting way while aiding navigation. The white background ensures standout from other competitor brands.