Following the re-launch of the Dumle brand, we were tasked with embracing the brands fun ‘twinkle in the eye’ personality by creating a seasonal series of limited edition packs. Each pack has its own personality to attract consumers who have an attitude of NOT taking life too seriously.
Enjoying life to its fullest, the limited edition designs created standout using bold illustration and bright colours linked to the new inspiring flavours. We created limited edition worlds, with characters that could come to life off-pack whilst retaining the pack architecture, supporting brand growth and strengthening the core Dumle brand.
Kirsi Nordberg -
Senior Brand Manager, Fazer Confectionery