Biscuit Experts

Fazer appointed Kinship to create a successful premium biscuit tier based on the heritage and quality expertise Fazer is known for. Recognised as an underdeveloped category, Fazer identified the need to launch a premium biscuit offering across Finland and the Nordics. It was important to be first to market and own the category.

Premium biscuit consumers value high quality and delicious taste as the key drivers for purchase decisions, therefore it was essential that these were delivered within the packaging design. This range uses a premium white background with crafted patterns linked to each product, to make a big impact on shelf. The photography also increases the stand out of this bold design with more ingredient storytelling delivering deliciousness around the rest of the pack. A consistent blue band, Fazer mark, and gold detailing create brand recognition and a clean pack architecture allowing Fazer to lead the way in the category.

“Kinship consistently demonstrate their knowledge of the category and codes of premium. The packaging really stands out on the shelf with great attention to detail and engaging story telling delivered through the photography and pack copy.”