Ibex is a brand with a strong outlook on life. Simply put, it is unique, aspirational and visually impacting. With its roots firmly in the French Alps; the brand has embraced its provenance and seasonal lifestyle, while being inspired by more established craft beer markets.
Our approach was to amplify the brand with a refresh that would establish Ibex as a serious contender within the craft beer scene. Ibex uses a bold brand icon alongside a triangular mountain to represent the brewery location. This creates great stand out within the bar environment or on the slopes. Energetic variant colours have a strong connection with the visual language found on the slopes, appealing to the consumer whether they are local, or just whizzing down the mountain.
DAVE BRANFIELD -
BRAND FOUNDER & OWNER