Crafty Apr├ęs

Ibex is a brand with a strong outlook on life. Simply put, it is unique, aspirational and visually impacting. With its roots firmly in the French Alps; the brand has embraced its provenance and seasonal lifestyle, while being inspired by more established craft beer markets.

Our approach was to amplify the brand with a refresh that would establish Ibex as a serious contender within the craft beer scene. Ibex uses a bold brand icon alongside a triangular mountain to represent the brewery location. This creates great stand out within the bar environment or on the slopes. Energetic variant colours have a strong connection with the visual language found on the slopes, appealing to the consumer whether they are local, or just whizzing down the mountain.

  • Brand Identity
  • Brand World
  • Design Architecture
  • Hand Lettering
  • Illustration
  • Off Pack Communication
  • Packaging Design
  • Proofing

Kinship have created a solid identity that has helped to make our core beer range instantly recognisable and makes us stand out on the shelf. The design has helped to drive the direction of other point of sale elements and associated printed media. Top work from a dedicated and approachable team.