Karl Fazer has fantastic brand awareness and a loving place in Finnish hearts. By using a thorough process to gain an insight into the target consumer, we were able to identify the importance of a true brand story. This enabled us to recruit a younger target consumer and excite the category with an iconic brand.
Karl Fazer Travel appealed to a younger consumer by creating a new sub-brand based on the true exploration stories of Karl Fazer’s younger years. This combines an engaging and disruptive design, taste sensations and a differentiated chocolate mould.
Noora Hiltula - Senior Design Manager, Fazer Confectionery