Reinvented as a stand-alone global brand with an award-winning liquid, Naked Grouse is a spirited brand leading the way in defining the new blended malt scotch category. We positioned the brand using core values validated by research and a ‘live naked’ ethos to celebrate whisky at its most uncomplicated.
We created a brand world and a liberating communication campaign, that is straight-talking and celebrates original craft, in order to be distinctive and stand out from the crowd. Already with global success meeting growth targets, this is a brand that will continue to innovate and grow, appealing to the older millennial consumer.
Elaine Miller –
Global Marketing Manager, Naked Grouse